Evil Genius Bar & Lair
Social and Website
Brand Development / Social Management / Content Creation / Website
Evil Genius is a place where misfits, rebels and troublemakers collaborate, socialise and get shit done. From the bar and eatery to the co working space, it celebrates those who challenge the status quo, alternative thinkers and doers, people who aren’t looking for the same old boring sh!t.
HYPE helped Evil Genius discover their brand purpose, values, and look and feel, then bring it to life via their social channels and website. Below is a cross section of the streams of creative content that has been developed.